Zillow and Redfin settle FTC antitrust case, Redfin to resume rental advertising

Zillow Group and Redfin Inc. have agreed to a settlement with the Federal Trade Commission that resolves the agency’s antitrust investigation into the online real‑estate market. The agreement, announced on Friday, requires Redfin to resume offering rental‑listing advertisements on its platform, a service it had discontinued after the FTC alleged the two companies had colluded to limit competition in the rental‑advertising segment.

Under the terms of the settlement, Redfin must re‑enter the rental advertising business within 90 days and maintain a competitive presence for at least three years, while Zillow will refrain from any further conduct that could restrict market entry by rivals. The FTC’s action stemmed from a 2022 complaint that Zillow and Redfin had coordinated to reduce the number of rental listings displayed on their sites, thereby harming consumers and landlords. The resolution restores broader choice for users seeking rental listings and signals continued regulatory scrutiny of competitive practices in the digital real‑estate sector.