Zambia Elections Focus on Economic Issues

South African voters are prioritising economic issues ahead of the national elections, according to recent opinion polls and statements from political parties. The latest data from a leading market research firm shows that more than 60 % of respondents list the economy—particularly job creation, inflation and wage growth—as their top concern, eclipsing security, health and education. The findings come as the country faces a 7 % inflation rate, a 35 % unemployment rate and a sluggish GDP growth forecast of 1.5 % for the year.

Political leaders have responded by pledging targeted reforms. The ruling party’s candidate has promised a “comprehensive job‑creation package” that includes incentives for small and medium enterprises, while the main opposition party has called for a review of the national treasury’s fiscal policy and a new framework for industrial development. Analysts note that the economic narrative is shaping campaign platforms, with parties allocating more media time to economic policy than to social issues, reflecting voters’ urgent desire for tangible economic improvement.

The emphasis on the economy is likely to influence voter turnout and party performance. If the incumbent government can deliver credible economic solutions, it may secure a decisive mandate; conversely, failure to address the pressing economic grievances could open the door for opposition gains. As the election date approaches, all eyes will remain on how each party translates economic promises into actionable plans.