X launches Original Content Rewards program, ending creator revenue-sharing scheme

X is ending its long‑standing revenue‑sharing program for content creators and will replace it with an “Original Content Rewards” initiative that launches on September 8. The move follows multiple revisions to the former program under Elon Musk’s ownership of the platform, which has drawn criticism for its complexity and payout structure. The new scheme is designed to reward creators whose posts generate measurable engagement from paying subscribers.

To qualify, creators must have at least 500 verified followers and have amassed 500,000 Home Timeline impressions from verified users within the past 90 days, alongside other undisclosed requirements. Earnings will be calculated from “qualified impressions,” defined as unique views by Premium subscribers on the Home Timeline where at least half of the post is visible. The shift aims to streamline monetization for original content while tying revenue more directly to subscriber‑driven traffic.