WSL brings back Sunday evening kick-offs after indifferent viewing figures

The Women's Super League (WSL) is set to undergo a significant overhaul of its broadcast strategy for the upcoming 2026-27 season. Following a disappointing response from viewers last season, the league has announced plans to reintroduce Sunday evening kick-offs, a move aimed at revitalizing interest in the competition. This change marks a departure from last season's schedule, which saw the majority of televised games take place on Saturday and Sunday lunchtimes.

The WSL has released its fixtures for the new season, which will feature six different TV slots available to broadcasters. This shift in strategy is a significant development, as it will allow for greater flexibility and variety in the scheduling of televised matches. The decision to return to Sunday evening kick-offs is likely an attempt to capitalize on a more relaxed viewing audience and potentially attract a larger following. The exact impact of this change remains to be seen, but it is clear that the WSL is seeking to adapt and improve its broadcast strategy in response to last season's viewing figures.

The reintroduction of Sunday evening kick-offs is expected to bring a fresh dynamic to the WSL, and fans will be eager to see how this change affects the competition. With the league's fixtures now released, attention will turn to the upcoming season and how the new broadcast strategy will shape the viewing experience for fans.