World Cup final to feature Super Bowl‑style halftime show supporting FIFA education fund

For the first time in history, the FIFA World Cup final will feature a halftime performance modeled on the entertainment format of the U.S. Super Bowl. Organizers said the spectacle is designed to draw a global audience and to promote the tournament’s charitable component, the FIFA Global Citizen Education Fund, which aims to raise $100 million for children’s education and welfare projects worldwide during the competition.

The halftime show will be produced in partnership with Global Citizen and will include musical acts, visual displays and interactive segments intended to highlight the fund’s objectives. FIFA officials explained that proceeds from sponsorships, merchandise and viewer donations linked to the event will be directed to the education fund, which supports initiatives ranging from school construction to digital learning resources in low‑income regions. In an interview with France 24, Hugh Evans, CEO of the Global Citizen Education Fund, emphasized the importance of leveraging the World Cup’s massive viewership to generate both awareness and financial support for the $100 million target.

The integration of a Super Bowl‑style halftime show marks a new approach for FIFA in combining sport, entertainment and philanthropy on the world stage. If successful, the model could become a recurring feature of future tournaments, linking the excitement of the final match with a sustained effort to improve educational outcomes for children around the globe.