Universal Music Launches AI Music Platform with ElevenLabs

Universal Music Group (UMG) announced on Thursday the launch of a new AI‑powered platform that will let users remix, mashup, and reimagine tracks from the label’s extensive catalog. The service, built under a multiyear licensing agreement with ElevenLabs—a specialist in AI voice and music generation—will give creators access to licensed music for a variety of remixing and re‑interpretation projects. Artists retain the option to opt in or out of the platform, giving them control over how their work is used in AI‑generated content.

This development follows UMG’s recent expansion into AI‑driven music tools, including a partnership with Udio and separate licensing deals with Spotify, Nvidia, and Kla. By collaborating with ElevenLabs, UMG aims to provide a robust, legally compliant framework for AI‑generated music that leverages its vast catalog while protecting artists’ rights. The platform is positioned as a new creative resource for musicians, producers, and hobbyists looking to explore the possibilities of AI in music production.

In summary, UMG’s latest venture underscores the label’s growing commitment to integrating artificial intelligence into music creation and distribution. The partnership with ElevenLabs expands the range of AI tools available to creators, while the multiyear agreement ensures that artists’ works remain protected under clear licensing terms. The platform is expected to broaden the ways in which UMG’s music can be experienced and re‑imagined by the next generation of creators.