UEFA Accuses FIFA of Selling Football Over World Cup Investment Plan

A proposal to separate the commercial rights of the FIFA World Cup and other major tournaments into a semi‑private entity has ignited a sharp reaction from stakeholders across the football world. The plan, unveiled by FIFA’s executive committee, would create a new company responsible for marketing, sponsorship and broadcast deals, while the governing body would retain its regulatory functions.

Critics argue that the arrangement could generate a conflict of interest, as investors in the new venture would be driven by profit while FIFA continues to oversee competition rules and disciplinary matters. Former officials, player representatives and several national associations have voiced concerns that the split may compromise the sport’s integrity and dilute accountability. FIFA has indicated that the structure is intended to increase revenue and professionalise commercial operations, but the debate over governance versus commercialisation remains unresolved.