Summer Travel Trends in Europe for 2026

As the summer travel season kicks off, European travelers are gearing up for their annual escapes. In an exclusive interview, Alessandro Petazzi, CEO of lastminute.com, shares insights into the latest travel trends and preferences of French travelers. According to Petazzi, this year's top destinations for the French include the Mediterranean coast, particularly popular spots like the French Riviera, Corsica, and the Spanish island of Mallorca. These destinations offer a mix of relaxation, cultural experiences, and scenic beauty that appeal to the French traveler's desire for a perfect summer getaway.

Petazzi notes that French travelers are increasingly looking for unique and immersive experiences, such as staying in boutique hotels, trying local cuisine, and exploring off-the-beaten-path destinations. In terms of spending habits, lastminute.com's data suggests that French travelers are willing to splurge on high-end accommodations and activities, with a focus on luxury and exclusivity. Additionally, the rise of sustainable tourism is also gaining traction, with many French travelers opting for eco-friendly accommodations and tour operators that prioritize environmental responsibility. Petazzi attributes this shift to a growing awareness of the impact of travel on the environment and a desire to support responsible tourism practices.

As the travel industry continues to evolve, Petazzi highlights the growing importance of mobile booking and the increasing use of artificial intelligence in travel planning. With more travelers relying on their smartphones to plan and book their trips, lastminute.com has invested heavily in mobile optimization and AI-powered travel recommendations. As the summer travel season gets underway, it's clear that French travelers are seeking more than just a traditional vacation – they're looking for a unique, immersive, and sustainable experience that combines relaxation, culture, and adventure.