Study recommends firms disclose mixed supply chain results

A study co‑authored by scholars from Kühne Logistics University (KLU), the University of Tennessee and Tilburg University and published in the *Journal of Business Logistics* examines the impact of supply‑chain transparency on consumer confidence. The researchers note that while openly sharing positive performance data can strengthen trust, the potential fallout from revealing unfavorable outcomes has left many firms hesitant to disclose any information at all.

Analyzing a range of industry cases, the authors conclude that withholding results altogether poses a greater risk to credibility than publishing mixed findings. They advise companies to adopt a policy of full disclosure, even when data are less favorable, arguing that transparency—regardless of the direction of the results—helps maintain long‑term consumer trust and supports more resilient supply‑chain practices.