Students who follow beauty influencers use more hormone‑disrupting personal care products

Rutgers University researchers have identified personal‑care products as one of the largest everyday sources of endocrine‑disrupting chemicals (EDCs). In a recent study, the team examined the purchasing habits of high‑school students and found that those who regularly follow social media influencers or watch beauty tutorials tend to use a markedly higher volume of these products than their peers.

The investigation surveyed students across several schools, collecting data on the frequency and types of cosmetics, skincare items, and hair products they purchased. Participants who engaged with beauty content online reported increased use of items such as lotions, shampoos, and makeup that contain known EDCs, including parabens, phthalates, and certain fragrance compounds. The researchers noted that this elevated exposure could have implications for hormonal health, especially during adolescence when the endocrine system is particularly sensitive.

These findings underscore the need for greater awareness of chemical content in everyday beauty products and suggest that targeted educational efforts may help mitigate unnecessary exposure among young consumers. The study adds to a growing body of evidence linking consumer behavior with potential health risks associated with endocrine disruption.