Stephen Curry to launch Li-Ning signature shoe early next year

Golden State Warriors guard Stephen Curry announced in June that he has entered into a long‑term partnership with Chinese sportswear company Li‑Ning. The agreement, revealed through a joint press release, will see Curry serve as the brand’s global ambassador and feature on upcoming footwear and apparel collections slated for release later this year.

The collaboration marks Li‑Ning’s most high‑profile endorsement deal to date and expands Curry’s existing portfolio of sponsorships, which includes long‑standing relationships with Under Armour and other global partners. Analysts note that the partnership aligns with Li‑Ning’s strategy to increase its presence in the North American market while leveraging Curry’s international appeal. The deal is expected to run for several years, with both parties planning co‑branded product launches and promotional campaigns across multiple platforms.