Smartphones See $100 Price Hikes Across Major Brands

Apple’s latest event revealed a $100 price increase for its flagship models, with the iPhone 18 Pro launching at $1,199 and the Pro Max at $1,299. The company has also raised the price of its previous generation by the same amount, meaning consumers cannot avoid the hike by opting for an older iPhone.

The price bump is part of a broader trend in the smartphone market. Google’s new Pixel 11 now starts at $899, up from $799 for the Pixel 10, while Samsung’s Galaxy Z Fold 8 Ultra debuted at $2,099, following a similar $100 increase over its predecessor. These moves suggest that manufacturers are adjusting pricing strategies in response to inflationary pressures and shifting consumer expectations.

Overall, the industry appears to be standardizing a $100 price increment across flagship devices, reflecting a common approach to maintaining profit margins amid rising production costs.