Sir Paul Smith Tours London HQ for BBC as He Releases Autobiography

Sir Paul Smith has released his autobiography, *The Colour of My Life*, and used the occasion to host a BBC News team for a behind‑the‑scenes tour of his London headquarters. The visit, held on Tuesday at 11 a.m. in the designer’s flagship shop on Oxford Street, gave reporters a look at the creative and production spaces that have powered the brand’s global expansion. Staff members guided the journalists through the design studio, the printing workshop where the iconic shirts are produced, and the showroom that showcases the latest collections.

During the tour, Smith highlighted the company’s commitment to sustainability and craftsmanship, noting that the headquarters now houses a dedicated sustainability office that coordinates the brand’s eco‑friendly initiatives. He also discussed the inspiration behind key pieces featured in the book, explaining how personal experiences and British heritage shape his aesthetic. The autobiography, which charts Smith’s journey from a small workshop in Birmingham to an international fashion icon, is expected to appeal to both fashion insiders and general readers. The tour concluded with a brief Q&A session, after which Smith thanked the BBC for covering the launch and the day’s visit.