Roku raises streaming hardware prices by up to $50

Roku Raises Prices Across Streaming Hardware Lineup.

In a move that affects its entire range of streaming devices, Roku has implemented price hikes across its hardware lineup. The changes, first reported by The Desk, have seen the cost of the entry-level Streaming Stick rise from $29.99 to $39.99. This increase is mirrored across other devices, with the Streaming Stick Plus now priced at $59.99, up from $39.99, and the Streaming Stick 4K now costing $79.99, an increase of $30 from its previous price of $49.99.

The most significant price jump is seen in the Roku Ultra, with its cost rising from $99.99 to $149.99. The Roku Streambar SE has also seen a price hike, now costing $149.99, up from $99.99. It's worth noting that Roku is currently running a sale that allows customers to purchase some devices at their original prices, which can be viewed on the company's archived web page. However, this offer is only available for a limited time.

The price increases come as the streaming market continues to evolve and intensify, with multiple players competing for market share. The changes are likely to impact consumers who were previously considering purchasing Roku devices, and may influence their decision-making process. As the streaming landscape continues to shift, it will be interesting to see how Roku's pricing strategy affects its market position and customer base.