Range Rover launches electric SUV with familiar design

Jaguar Land Rover has unveiled its first all‑electric Range Rover, opting for a design that closely mirrors the brand’s existing gas‑powered lineup rather than adopting a radical, futuristic look. The move signals a shift in strategy for automakers, prioritising brand continuity and customer familiarity over bold stylistic departures. The electric model retains the familiar silhouette and interior cues that have become synonymous with the Range Rover nameplate.

Under the hood, the electric Range Rover is powered by twin permanent‑magnet motors delivering a combined 260 kW (approximately 350 hp). A double‑stacked 118.5 kWh lithium‑ion battery supplies the energy needed for an estimated real‑world range of 330 miles, according to the manufacturer’s figures. All‑wheel drive is achieved through a sophisticated torque‑vectoring system that distributes power between the front and rear axles for optimal traction and handling.

The introduction of the electric Range Rover underscores Jaguar Land Rover’s commitment to electrification while maintaining the brand’s heritage. By keeping the exterior and interior design largely unchanged, the company aims to reassure existing customers and ease the transition to electric mobility. The new model will be available in the coming months, marking a significant milestone in the brand’s electrification roadmap.