PLL aims to secure team owners by 2028, co‑founder says

Paul Rabil, co‑founder and star of the Professional Lacrosse League (PLL), told CNBC that the upcoming 2028 Los Angeles Summer Games will be a pivotal moment for the sport. With lacrosse set to return to the Olympic program for the first time since 1904, Rabil sees the event as a unique platform to elevate the visibility of the PLL and attract a broader fan base.

The PLL, which launched in 2019, has already established a national presence with a growing roster of professional teams and a dedicated viewership. Rabil highlighted that the Olympic spotlight could accelerate the league’s expansion, enhance sponsorship opportunities, and solidify lacrosse’s status as a mainstream sport. He also noted that the 2028 Games would provide an unprecedented opportunity to showcase the high‑level play and athleticism that the PLL offers to audiences worldwide.

As the 2028 Olympics approach, Rabil remains confident that the renewed Olympic inclusion of lacrosse will shine a spotlight on the PLL, potentially reshaping the sport’s trajectory in the United States and beyond.