Passionfroot raises $15 million Series A to expand US B2B creator marketplace

German startup Passionfroot has secured $15 million in a Series A funding round, led by Insight Partners. The investment will support the company’s marketplace that connects B2B creators—such as influencers, content producers, and digital talent—with brands seeking authentic marketing partnerships.

Founded in 2021, Passionfroot has positioned itself as a platform that streamlines the collaboration process, offering tools for campaign management, performance analytics, and contractual compliance. The new capital will be used to expand its technology stack, broaden its creator network across Europe, and accelerate product development to meet growing demand from mid‑size and large brands.

With the Series A closing, Passionfroot aims to strengthen its foothold in the competitive creator‑brand ecosystem and scale its operations internationally. The funding underscores investor confidence in the company’s business model and its potential to reshape how brands engage with digital creators.