Ontario premier installs large billboard on Lake Ontario shoreline

Ontario Premier Doug Ford officially unveiled a new billboard positioned along the shoreline of Lake Ontario, displaying the slogan “Lake Ontario. Now and Always.” The unveiling took place on a coastal site in the province’s southern region, with the premier emphasizing the landmark’s role in promoting awareness of the lake’s significance to Ontario’s communities and economy.

The billboard is part of a broader provincial effort to highlight Lake Ontario’s environmental, recreational and cultural value. Officials indicated that the signage will remain in place for an extended period and will be incorporated into ongoing outreach campaigns aimed at encouraging stewardship and tourism. The premier concluded the ceremony by reaffirming the government’s commitment to protecting the lake for present and future generations.