OnePlus never had a chance in the US

OnePlus Exits US Market After Eight-Year Run

Chinese smartphone manufacturer OnePlus announced today that it will be exiting the United States market, marking the end of an eight-year presence in the country. The move comes as the brand has been gradually scaling back its US operations, with key carriers T-Mobile and Verizon having already reduced or discontinued their partnerships with OnePlus in recent years. T-Mobile stopped stocking OnePlus' flagship phones after 2022, opting instead to carry the company's lower-end Nord devices, while Verizon's partnership with OnePlus lasted just two years, from 2020 to 2021.

Despite releasing highly-regarded flagship devices such as the OnePlus 15 and the OnePlus Open in recent times, the brand's US footprint has been steadily eroding. The decision to withdraw from the US market suggests that OnePlus has determined that the costs of maintaining a presence outweigh the benefits. The company will continue to operate and release new devices globally, but its absence from the US market is likely to be felt by fans of the brand.

The news comes as a significant development in the US smartphone market, where OnePlus had established itself as a major player in the premium segment. While the company will continue to release new devices, its exit from the US market marks the end of an era for OnePlus enthusiasts in the country.