Ofcom proposes new rules for big tech to curb scam ads

**Ofcom reports that over half of UK adults have seen potentially fraudulent online adverts**

The UK communications regulator, Ofcom, released new findings indicating that more than 50 % of adults in the country have encountered advertisements online that could be misleading or deceptive. The report, based on a survey of 1,200 respondents, highlights a growing concern over the prevalence of “fraudulent” or “misleading” ads that exploit digital platforms to reach consumers.

Ofcom’s analysis points to a range of tactics used by advertisers, including exaggerated claims about product benefits, false endorsements, and the use of unverified testimonials. The regulator warns that such practices not only mislead consumers but also undermine trust in legitimate businesses. In response, Ofcom has urged the advertising industry to strengthen self‑regulation and to improve transparency around ad content, while also encouraging consumers to report suspicious adverts through its official channels.

The findings underscore the need for tighter oversight of digital advertising. Ofcom’s call to action aims to protect consumers from deceptive practices and to ensure that online advertising remains fair and credible across the UK market.