Nike Ends 20-Year Partnership with Mbappé as He Signs with On

Paris Saint‑Germain star Kylian Mbappé has signed a new endorsement contract with Swiss sports‑wear brand On, ending a partnership that had spanned roughly twenty years with Nike. The agreement marks On’s first collaboration with a professional footballer and follows the company’s recent expansion into the soccer market, where it has previously supplied equipment to clubs but not individual players.

Under the deal, Mbappé will serve as a brand ambassador and feature in On’s marketing campaigns, while the company will provide him with apparel and footwear. The move is part of On’s strategy to broaden its presence beyond running and to leverage high‑profile athletes to boost global recognition. For Mbappé, the switch comes after a long tenure with Nike, during which he secured multiple sponsorship deals and became one of the most commercially valuable players in the sport.

The partnership signals On’s ambition to become a more prominent name in football, and it positions Mbappé as a key figure in the brand’s growth strategy. Both parties anticipate that the collaboration will increase visibility for On in the football world and offer Mbappé a fresh platform to promote his personal brand.