Microsoft Brings Xbox App to TCL TVs Ahead of Pay‑as‑You‑Go Gaming

Microsoft has announced a partnership with TCL that will bring its Xbox app to supported TCL smart TVs. The app will allow users to connect to Xbox Cloud Gaming, stream Game Pass titles, or play select games they already own through a subscription. TCL TVs are expected to receive the update in the coming months, positioning the feature to launch just before Microsoft’s new pay‑as‑you‑go option for Xbox Cloud Gaming goes live in November.

The November rollout will let anyone access cloud‑streamed games without a full Xbox Game Pass subscription, making the service more accessible to people who do not own an Xbox console. In addition, Microsoft has been testing a free, ad‑supported version of cloud gaming for Xbox Insiders, a feature that could expand the platform’s reach even further. These moves signal Microsoft’s push to broaden the availability of its gaming ecosystem beyond traditional console ownership.