Meta’s Muse App Ranks as Second Most Popular in U.S.

Meta launched its newest app, Muse, in late March, positioning it as a next‑generation creative companion that integrates the company’s AI capabilities with social media features. Early analytics show that Muse’s adoption rate has lagged behind other Meta products such as Meta AI and Threads, with daily active users falling short of the millions that the platform’s flagship apps routinely attract.

The slower uptake appears to stem from a combination of factors. Muse’s user interface, which blends content creation tools with a conversational AI layer, has been reported to require a steeper learning curve than the more straightforward interfaces of Threads and Meta AI. Additionally, the app’s initial release was accompanied by limited marketing push and a narrower geographic rollout, concentrating early access in a handful of markets rather than a global launch. Early user feedback highlights a desire for more robust content discovery features and clearer privacy controls, both of which are still under development.

Meta’s engineering team has acknowledged the modest start and is reportedly working on iterative updates to improve usability and broaden the app’s appeal. While Muse’s current performance falls short of the company’s higher‑profile offerings, the platform remains in active development, and Meta has indicated that subsequent releases will aim to accelerate user engagement and expand feature sets.