Meta removes Instagram Muse Image AI feature after privacy backlash

Meta Platforms removed its recently launched Muse Image AI model from Instagram on Friday, just days after the feature was introduced to the public. The company had promoted Muse on Tuesday as a “creative partner” that would allow users to generate AI‑enhanced photos for sharing on its social media platforms. Within hours of the announcement, the rollout sparked significant criticism from users and advocacy groups concerned about the potential for misinformation, deep‑fake content, and violations of intellectual‑property rights.

In response to the backlash, Meta announced the suspension of Muse while it conducts a review of the tool’s compliance with internal policies and external regulations. The company indicated that the decision was made to address safety and ethical considerations raised by the community. No further details about a possible reinstatement have been provided, and Meta’s spokesperson confirmed that the removal is temporary pending a thorough assessment.