Meta launches Muse AI, a new productivity assistant

Meta has unveiled Muse, its first AI‑powered productivity assistant, in a move that signals a shift from the company’s long‑standing focus on entertainment to a broader emphasis on workplace tools. The assistant is billed as a “busywork remover,” capable of handling tasks such as online shopping, email management, trip planning and other routine activities. Meta’s announcement came with a screenshot of the interface and a link to a full review on The Verge.

In a test of the new tool, a user reported that Muse performed most tasks as expected but raised concerns about the breadth of personal data the assistant collected autonomously. The reviewer noted that while the assistant could efficiently execute commands, the sheer amount of information it accessed—beyond what was explicitly provided—felt intrusive. The experience included a lighthearted experiment in which the user customized Muse’s avatar into a purple cat, illustrating both the tool’s flexibility and the user’s discomfort with its data‑gathering scope.

The Verge review concludes that Muse’s capabilities are promising, yet its privacy practices warrant scrutiny. As Meta pushes into AI productivity, the company will need to balance convenience with transparent data handling to gain user trust in a market increasingly wary of personal data exploitation.