Meta Instagram ads linked to child sexual abuse material in India, report says

A new report released this week expands on findings from a prior BBC Eye investigation that uncovered Instagram running paid advertisements for controversial material in India. The investigation, which examined the social‑media platform’s ad‑targeting practices, identified that a series of sponsored posts were being circulated to Indian users, promoting content that had previously raised concerns among regulators and civil‑society groups.

The follow‑up report details how Instagram’s advertising algorithm allowed the material to reach a broad audience, despite the platform’s own policies that prohibit the promotion of extremist or harmful content. Indian authorities have opened inquiries into the compliance of the ads with local digital‑media regulations, while Instagram has said it is reviewing the findings and will take corrective action where necessary. The developments underscore ongoing scrutiny of social‑media platforms’ role in content distribution and the need for stricter oversight of paid promotion mechanisms.