Liverpool sign £60m-a-year shirt sponsorship with Turkish Airlines

Liverpool Football Club has announced a new shirt‑sponsorship agreement with Turkish Airlines that will take effect at the start of the 2027‑28 Premier League season. The five‑year deal, valued at more than £60 million per year, is projected to bring the club over £300 million in revenue and is described as the most lucrative sponsorship in Premier League history.

Under the agreement, Turkish Airlines will replace Standard Chartered—Liverpool’s long‑time partner since 2010—on the front of the men’s, women’s and academy match shirts. The partnership reflects the club’s continued focus on expanding its commercial footprint while securing a significant financial boost ahead of the next decade of competition.

The deal marks a milestone for Liverpool, positioning the club to invest further in its squad and infrastructure. It also underscores the growing commercial appeal of the Premier League, as clubs seek high‑value sponsorships to support their ambitions on and off the pitch.