Kylian Mbappe leaves Nike to sign with Swiss brand On

Swiss sportswear brand On, known for its innovative running shoes, announced that it will enter the football market with its first line of football boots slated for release next year. The move marks a significant diversification for the company, which has built its reputation on performance‑driven design and a distinctive “cloud” cushioning system. In conjunction with the product launch, On confirmed the appointment of former French international Thierry Henry as its football director, a role that will see him oversee product development, athlete partnerships and the brand’s overall football strategy.

Henry, a World Cup winner and former Premier League star, brings extensive experience from his playing career and subsequent coaching and ambassadorial positions. His responsibilities will include guiding the technical specifications of the boots, collaborating with elite players for feedback, and shaping marketing initiatives aimed at establishing On’s presence in a competitive market dominated by established manufacturers. The appointments underscore On’s commitment to leveraging high‑profile expertise as it seeks to carve out a niche in the global football footwear segment.