King George glory days are back and Ascot has Europe’s top racing prize in sight

Ascot Royal Meeting Sees Record Attendance and Financial Success Amidst Industry Concerns

The Ascot Royal meeting last month has brought a much-needed boost to the racing industry, which has been grappling with declining attendance and financial struggles. Despite these challenges, Ascot has emerged as a shining example of stability and success, with record-breaking crowds for the five-day event. The track's grandstand, built in 2006, has been paid off in full, with the final £3m loan repaid, leaving Ascot debt-free.

This financial success story is reflected in the track's annual pre-tax profits, which have reached £10.5m in 2025. However, the most striking announcement made by the King's racecourse on Monday was that next year's King George VI & Queen Elizabeth Stakes will be worth a record-breaking £2.5m. This significant increase in prize money is a testament to Ascot's commitment to the sport and its ability to invest in its future.

As the racing industry faces affordability checks, tax raids, and declining attendance, Ascot's resilience and financial prudence stand out. The track's ability to attract record crowds and generate significant profits is a beacon of hope for the sport, and its decision to increase the prize money for the King George VI & Queen Elizabeth Stakes is a vote of confidence in the future of racing.