John Ternus appointed Apple CEO, succeeding Tim Cook

Apple is preparing for a high‑profile product launch event that could unveil the company’s first foldable phone, according to industry reports. The announcement comes as the Cupertino‑based tech giant is reportedly led by a new executive, Ternus, who is tasked with steering a new wave of hardware innovation. Analysts say Ternus will oversee the design and engineering teams that have been quietly prototyping flexible displays and hinge mechanisms for the past year.

Sources close to the company indicate that the upcoming event will showcase a range of devices, from revamped iPhones and iPads to a potential foldable model that would bring Apple into the same market segment as Samsung and Huawei. The company’s supply‑chain partners have already begun securing key components such as OLED panels and advanced processors, while internal testing has reportedly shown promising durability and performance metrics. Apple is also expected to reveal updates to its operating system that will support multi‑window and split‑screen functionality on a foldable screen.

If the rumors prove accurate, the launch could signal a significant shift in Apple’s product strategy, positioning the company to compete more directly with the growing foldable phone market. The event is slated for early next month, and industry observers will be watching closely to see whether Apple’s new leadership under Ternus delivers on the promise of a transformative hardware lineup.