iRobot’s newest floor cleaner isn’t a robot

iRobot Expands Cleaning Portfolio with Manually-Operated Floor Cleaner

In a move to diversify its product lineup, iRobot has announced the Roomba Electro Plus, its first manually-operated floor cleaner. The $399 device is designed to tackle hard floors, offering a 5-in-1 cleaning experience that combines vacuuming, mopping, and disinfecting capabilities. Unlike its popular line of Roomba robot vacuums, the Electro Plus requires manual operation, setting it apart from the company's existing offerings.

The Electro Plus is part of a broader update to iRobot's product line, which includes five new Roomba robot vacuum models. These new releases boast higher suction power, smaller footprints, and lower price points, effectively replacing the previous line introduced in 2025. The Electro Plus is not a replacement for its robotic counterparts but rather a complementary product designed to cater to consumers who prefer a more hands-on cleaning experience. Its features are similar to those found in manual wet-dry floor cleaners offered by other companies, such as Dreame and Roborock.

The introduction of the Electro Plus reflects iRobot's continued commitment to innovation and customer choice. By expanding its product portfolio, the company aims to provide consumers with a range of cleaning solutions to suit their individual needs and preferences. As the cleaning technology landscape continues to evolve, iRobot's decision to explore new product categories underscores its dedication to staying ahead of the curve.