iOS 27 adds new automation and personalization settings to Safari

Apple has introduced a suite of automation and personalization enhancements to its Safari browser as part of the iOS 27 update, which rolled out to compatible iPhones and iPads this week. The new capabilities are designed to streamline common browsing tasks and tailor the user experience without compromising privacy. Among the additions are programmable shortcuts that allow users to trigger multi‑step actions—such as opening a set of tabs, filling forms, or clearing cookies—with a single tap or voice command, and an AI‑driven “Smart Suggestions” panel that surfaces relevant articles, shopping deals, and travel options based on recent browsing patterns.

The update also expands Safari’s personalization toolkit with adaptive reading modes that automatically adjust font size, background color, and line spacing to match individual preferences, as well as a “Profile Switch” feature that lets users maintain separate browsing contexts for work, personal, or family use. Enhanced privacy settings give users granular control over data sharing, including an opt‑in option for anonymized usage analytics that feed the recommendation engine. Apple says the new tools aim to make Safari more efficient and intuitive while maintaining the security standards expected of its ecosystem.