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Boss Lord Richard Walker, the chief executive of the UK high‑street retailer Boss, announced that the company will open its first store in Dubai, marking the first time a UK high‑street brand will operate in the city. Walker said the move would bring the brand’s distinctive mix of contemporary fashion and accessible pricing to a new international market, and that the launch would be part of a broader strategy to expand beyond the UK.

The new flagship store is scheduled to open in the Dubai Mall’s Fashion District on 12 November, occupying a 2,000‑square‑foot space that will feature the brand’s current summer collection as well as a dedicated section for local designers. According to Walker, the location was chosen for its high footfall and its reputation as a hub for luxury and lifestyle retail. The company has also secured a partnership with a local logistics provider to ensure efficient supply chain operations.

With the Dubai launch, Boss aims to tap into the region’s growing demand for Western fashion while maintaining its core values of quality and affordability. The expansion is expected to create approximately 50 new jobs and is part of a planned series of openings across the Middle East over the next two years.