Higgsfield secures $400 million Series B funding, valuation climbs to $5.4 billion

Higgsfield, a newly launched startup founded by former Snap executive Alex Mashrabov, offers a platform that enables users to create artificial‑intelligence‑generated images and videos. The company entered the market amid growing demand for consumer‑friendly tools that simplify the production of visual content using generative AI technologies.

The Higgsfield service provides an interface where users can input prompts or upload reference material to produce customized graphics and short video clips, leveraging machine‑learning models trained on large datasets. By targeting both hobbyists and professionals seeking rapid, cost‑effective content creation, the platform aims to broaden access to AI‑driven media production and compete with existing generative‑AI offerings.