Google will now tell you if an ad was made with AI

Google has rolled out a new feature to its "My Ad Center" platform, allowing users to identify ads that were created or edited using artificial intelligence. The update, announced on Thursday, adds a label under the "how this ad was made" tab, which can be accessed by tapping the three dots or info button on ads. This feature provides users with greater transparency into the advertising process, particularly in regards to the use of AI technology.

According to Google, the "created or edited with AI" label will be automatically applied to ads made using the company's own generative AI advertising tools. However, ads created with AI elsewhere will require manual labeling by the advertiser. This distinction acknowledges the varying degrees of AI involvement in ad creation, while still providing users with a clear understanding of the technology used in each ad. The new feature is part of Google's ongoing efforts to promote transparency and accountability in online advertising.

The introduction of this feature is seen as a significant step in regulating the use of AI in advertising, particularly as the technology continues to evolve and become more widespread. By providing users with more information about the ads they see, Google aims to promote a more informed and discerning online advertising experience.