Google’s 2026 Made by Google event to showcase new Pixel phones and accessories

Google will host its annual “Made by Google” hardware launch on Wednesday evening, kicking off at 6 p.m. Eastern Time (3 p.m. Pacific). The event, which showcases the company’s latest Pixel devices, is notable for its late‑hour start and for featuring comedian Trevor Noah as a celebrity host—an unusual combination for a tech unveiling that traditionally begins in the early afternoon.

Leaked reports suggest the lineup will include a new slab‑style Pixel phone and a foldable variant, along with refreshed smartwatches, a new color option for the Pixel Buds, and a brand‑new AirTag‑like tracker. 9to5Goo has highlighted these rumors, noting that the evening schedule and celebrity host are both departures from Google’s typical event format. The Verge will cover the full event as it unfolds.

With the details still largely unconfirmed, industry observers will be watching to see which of the rumored products the company actually reveals. The evening launch promises to deliver fresh hardware announcements that could shape Google’s hardware strategy for the coming year.