Google partners with Pokémon to launch special-edition Fitbit Air

Google and the Pokémon Company announced a collaboration to launch a special‑edition Fitbit Air designed to integrate with the Pokémon Sleep app. The device, which retains the standard Fitbit Air’s health‑tracking capabilities, features Pokémon‑themed aesthetics and firmware that syncs sleep data directly to the game’s ecosystem, allowing users to convert nightly rest into in‑game rewards.

The partnership leverages Google’s ownership of Fitbit and the growing popularity of Pokémon Sleep, a mobile application that encourages healthier sleep habits through gameplay. By linking biometric data with the app, the special‑edition Fitbit Air aims to motivate users to improve sleep quality while engaging with the Pokémon brand, marking the first hardware collaboration between the two companies.