Google develops new AI chip to boost Gemini model efficiency

Alphabet Inc., the parent company of Google, is reportedly developing a custom processor aimed at boosting the efficiency of its Gemini artificial‑intelligence models. The new chip, still under development, is intended to accelerate inference and training workloads while reducing power consumption, according to sources familiar with the project.

The initiative reflects Alphabet’s broader push to integrate specialized hardware with its AI offerings, a strategy that mirrors efforts by rivals such as OpenAI and Microsoft. By tailoring silicon to the architecture of Gemini, the company hopes to lower operational costs and improve performance for services that rely on the models, positioning its AI platform for more scalable deployment across cloud and consumer products.