George Michael's 'Faith' guitar up for auction

The guitarist’s performance in the recent “Faith” video was made possible by a vintage instrument that belongs to the artist’s personal assistant. The guitar, part of a curated collection of classic models, was selected for its distinctive tone and visual appeal, fitting the video’s aesthetic and the song’s emotional tone.

The assistant’s collection has long been a resource for the artist’s touring and recording needs, providing a range of instruments that span several decades. By choosing a piece from this private archive, the artist highlighted the depth of the assistant’s expertise and the collaborative nature of the production, ensuring the guitar’s unique character matched the video’s narrative.

This collaboration underscores the importance of behind‑the‑scenes contributors in shaping a musical project. The use of the assistant’s guitar not only enriched the visual storytelling of the “Faith” video but also showcased the valuable role that personal assistants play in supporting artists’ creative visions.