From Felix the Cat to MTV: MoMA explores a century of animation

A New Era in Animation: MoMA's It's Alive! Exhibition Explores 100 Years of Evolution

The Museum of Modern Art's (MoMA) latest exhibition, It's Alive!, delves into the rich and diverse history of animation, spanning 100 years before the advent of digital technology. Curated by Ron Magliozzi, the show promises to take viewers on a journey through the evolution of the medium, moving beyond the familiar Disney-style, character-based animation that often comes to mind. According to Magliozzi, the exhibition's focus is on showcasing the innovation and experimentation that defined the art form, rather than just its most recognizable brands.

At the heart of the exhibition lies the work of visionary director John Hubley, who released a groundbreaking manifesto in 1946 titled Animation Warrants a New Language. This influential document marked a turning point in the history of animation, as Hubley called for a more nuanced and expressive approach to the medium. "It's very short, but it essentially talks about going beyond pigs and bunnies," Magliozzi explained, "basically leaving behind that first generation and doing the kind of animation that can do much more." By exploring the work of Hubley and other pioneering animators, It's Alive! offers a fresh perspective on the history of animation, highlighting its capacity for innovation and artistic expression.

Through a carefully curated selection of films, artworks, and artifacts, It's Alive! provides a comprehensive look at the evolution of animation, from its early days to the threshold of digital technology. With its focus on experimentation and innovation, the exhibition promises to reveal the hidden depths of a medium that has captivated audiences for generations. As MoMA's It's Alive! exhibition debuts, animation enthusiasts and art lovers alike can look forward to a fascinating journey through the history of a medium that continues to shape our understanding of the world around us.