France 24 interviews Senegalese influencer Macdi, who boasts 9 million followers

A Senegalese content creator known as Macdi has rapidly risen to prominence across Francophone Africa, amassing a massive following on the short‑form video platform TikTok. In the past three months alone, the influencer added more than two million new followers, bringing his total to roughly nine million users on the Chinese‑owned service. His comedic sketches, which portray exaggerated everyday situations, have resonated with a broad audience and positioned him as the most followed Senegalese personality on the platform.

Macdi’s success diverges from the typical linguistic approach of many local creators, who often produce material in Wolof, Senegal’s native language. By opting to communicate primarily in French, he has tapped into a wider regional market and attracted viewers beyond his home country. A visit by our Dakar correspondent, Elimane Ndao, confirmed that the influencer’s “enigmatic universe of wild scenarios” continues to draw engagement, cementing his status as a leading figure in the region’s digital entertainment landscape.