Flexible working could help more women lead family businesses, researchers say

A recent study conducted by the University of East London has shed light on the potential of digital workplace innovation to empower women entrepreneurs in family-owned businesses. The research suggests that by leveraging technology to streamline work processes and improve work-life balance, more women can take on leadership roles within their family firms. According to the study, women entrepreneurs often face significant challenges in balancing their professional and personal responsibilities, which can hinder their ability to assume leadership positions.

The University of East London's research highlights the potential of digital tools to alleviate these challenges. By adopting digital solutions, family firms can become more flexible and adaptable, allowing women entrepreneurs to better manage their work and family commitments. This, in turn, can increase their chances of taking on leadership roles and contributing to the long-term success of their businesses. Furthermore, digital innovation can also provide women entrepreneurs with greater autonomy and control over their work, enabling them to make more informed decisions and drive business growth.

The findings of the study have significant implications for family businesses and policymakers seeking to promote greater diversity and inclusion in the business sector. By investing in digital workplace innovation, family firms can create a more supportive and inclusive environment that enables women entrepreneurs to thrive. As the business landscape continues to evolve, it is essential that family businesses and policymakers prioritize the development of digital solutions that empower women entrepreneurs and promote greater diversity and inclusion in the workplace.