Flatbush Zombies producer Erick the Architect releases new single “No Doubt (I’m In Love)”
Reato Morris, better known as Erick the Architect, has long been a driving force behind the Brooklyn‑based hip‑hop collective Flatbush Zombies. As a founding member and primary producer, he has helped shape the group’s distinctive sound while touring internationally and appearing on high‑profile stages such as The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live, and Coachella. His collaborative reach extends beyond hip‑hop, having worked with artists ranging from Joey Bada$$ and RZA to electronic musician James Blake and punk outfit Trash Talk.
In a surprising crossover with technology, Erick joined Apple’s keynote after Tim Cook’s final WWDC presentation, delivering a spontaneous rap about apps that drew attention from both music and tech audiences. Following that moment, he announced the release of a new single, “No Doubt (I'm In Love),” which blends disco and reggae influences—a notable departure from the darker, gritty tone that has characterized much of his earlier work. The track was produced by Yeti Beats and Federico Vindver, signaling a fresh sonic direction for the artist.
The Verge reports that “No Doubt (I'm In Love)” marks a significant stylistic shift for Erick the Architect, underscoring his versatility as a producer and performer. As he continues to explore new musical landscapes, his work remains a point of interest for fans of both underground hip‑hop and experimental pop‑influenced sounds.