FIFA proposes selling up to 20% stakes in World Cup events

The International Federation of Association Football (FIFA) has revealed a new strategy to raise capital by offering up to a 20 percent stake in the FIFA World Cup and other major tournaments. The move, announced during a press briefing in Zurich, aims to diversify revenue streams and provide the governing body with additional financial flexibility ahead of the next World Cup cycle.

Under the proposed arrangement, institutional investors and sovereign wealth funds could acquire minority shares in the tournament’s commercial rights, broadcasting deals, and sponsorship agreements. FIFA officials said the sale would be structured as a long‑term partnership, with investors receiving a share of the event’s profits while the federation retains control over sporting and regulatory matters. The organization also indicated that similar stakes could be offered for other flagship competitions such as the Women’s World Cup and continental championships.

If approved by FIFA’s executive committee, the first tranche of shares could be floated within the next 12 months, with proceeds earmarked for infrastructure projects, youth development programs, and the expansion of digital fan engagement initiatives. The announcement has drawn attention from major financial institutions, though regulatory and ethical concerns regarding the commercialization of the sport’s premier events remain under discussion.