EU textile federation proposes €10 import fee on fashion, cites consumer fatigue risk for fast‑fashion retailers

European textile associations have urged the European Union to impose a €10 import fee on fashion items, a move aimed at curbing the influx of ultra‑cheap clothing largely sourced from China. The proposal, announced by the federation, seeks to level the playing field for local manufacturers and reduce the environmental impact of fast‑fashion imports. The fee would apply to a broad range of apparel, with the intent of discouraging the rapid turnover that characterises the current market.

Industry experts weigh in on the potential effects of the measure. Dr Sheng Lu, Professor of Fashion and Apparel Studies at the University of Delaware, told FRANCE 24 that it remains uncertain whether a €10 surcharge would compel major players such as Shein to alter their business model. He noted that fast‑fashion retailers may also need to address growing consumer fatigue, as shoppers increasingly demand transparency and sustainability in their purchases. The debate highlights the tension between protecting domestic producers and adapting to shifting consumer expectations.

If adopted, the fee could reshape the competitive dynamics of the European apparel market, prompting both importers and local firms to reassess supply chains and pricing strategies. The European Commission will review the proposal in the coming months, weighing economic, environmental, and consumer‑rights considerations before any policy is finalized.