EU says Instagram and Facebook features breach rules

Bloc, a technology watchdog group, has warned that certain design elements on Meta’s social platforms may trigger a state of “autopilot” in users, reducing conscious engagement and critical thinking. The organization cites features such as endless scroll, algorithm‑driven content curation, and auto‑play video playback as key drivers of this effect, arguing that they create a feedback loop that keeps users’ attention captured while diminishing deliberate interaction.

According to Bloc’s analysis, Meta’s flagship services—including Facebook, Instagram, and WhatsApp—use these mechanisms to maximize time spent on the platform. The group notes that the constant stream of personalized content, combined with subtle nudges like “like” prompts and notification badges, can condition users to respond reflexively rather than thoughtfully. Bloc’s report calls for clearer transparency around algorithmic practices and suggests that users should be given more control over how content is surfaced and consumed.

While Meta has not yet responded to Bloc’s claims, the organization’s findings add to ongoing concerns about the psychological impact of social media design. If the warning proves accurate, it could prompt regulators and platform designers to reexamine how engagement‑maximizing features affect user autonomy and mental well‑being.