Dyson introduces CameraJet electric toothbrush with built-in camera

Dyson, the maker of stick vacuums and hair dryers, has entered the dental market with its new $499 CameraJet. The device is a small, handheld unit that houses a miniature camera and a nozzle that directs streams of rinsing fluid precisely into the spaces between teeth. The camera provides real‑time feedback to the user, allowing for more accurate cleaning and the ability to target hard‑to‑reach areas that traditional brushing and flossing may miss.

The CameraJet is marketed as a high‑end oral hygiene tool that combines technology and convenience. Its price point places it squarely in the premium segment, appealing to consumers who are already familiar with Dyson’s reputation for engineering excellence. While the company has not released detailed clinical data, the product’s design suggests it could offer a more thorough cleaning experience for those willing to invest in advanced dental care.