Brands Deploy AI-Generated Influencers on Social Media, Sparking Transparency Concerns
Guardian Technology1 min read67 words
Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparencyBrands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency. The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real. Continue reading...
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