Bluesky introduces algorithmic opt-out feature to limit post reach

Bluesky, the decentralized social‑media platform, announced that it will introduce a “followers‑only” posting option, noting that “sometimes people just want to post to their followers.” The new setting, which will appear as a toggle in the compose window, allows users to restrict the visibility of a post to the accounts that follow them, rather than broadcasting it to the broader network.

According to a Bluesky spokesperson, the feature responds to user requests for greater control over audience reach and aligns with the platform’s emphasis on privacy and community‑focused interaction. The rollout is slated to begin next week, initially for verified accounts, with a phased expansion to all users thereafter. Industry observers see the move as part of a wider trend among social networks to offer more granular audience controls, potentially shaping how creators and everyday users engage on the platform.