Best Buy Sells RTX 5080 for Higher Price Than RTX 5090's MSRP

Best Buy Raises Price of Asus ROG Astral RTX 5080 OC to $2,099

In a notable move, electronics retailer Best Buy has increased the price of the Asus ROG Astral RTX 5080 OC to $2,099, marking the first instance of a major US retailer directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090. This significant price hike brings the ROG Astral RTX 5080 OC to 40 percent above its launch price of $1,499 and more than double the $999 MSRP of the RTX 5080 Founders Edition. This development comes as the graphics card market continues to experience supply chain constraints and high demand.

According to reports, this is currently the only RTX 5080 directly sold by Best Buy that is priced above the RTX 5090's MSRP. However, consumers still have alternative options available, including purchasing the RTX 5080 from other retailers. Asus, the manufacturer of the ROG Astral RTX 5080 OC, is selling the same model for $1,899, which is a more competitive price compared to Best Buy's offering. The discrepancy in pricing highlights the varying strategies employed by retailers in the face of ongoing supply chain challenges.

The price increase of the Asus ROG Astral RTX 5080 OC to $2,099 underscores the complexities of the current graphics card market. As consumers continue to navigate the challenges of securing high-end graphics cards, retailers are forced to adapt their pricing strategies to meet demand and maintain profitability.